//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A model of customer-based bran...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
56
Markenführung
56
Markenartikel
33
Brand image
32
Markenimage
32
Consumer behaviour
28
Konsumentenverhalten
28
Brand
26
Marketing management
18
Marketingmanagement
18
Markenpolitik
11
Brand extension
10
Markentransfer
10
Strategisches Management
10
Advertising
7
Werbung
7
Wettbewerbsstrategie
6
Competitive strategy
5
Product management
5
Produktmanagement
5
B-to-B-Marketing
4
Brand architecture
4
Business-to-business marketing
4
Corporate reputation
4
Firmenimage
4
Markenarchitektur
4
Markenwert
4
Marketing
4
Product quality
4
Produktqualität
4
Strategic management
4
USA
4
United States
4
Beziehungsmarketing
3
Brand equity
3
Branding
3
Brands
3
Europa
3
Measurement
3
Messung
3
more ...
less ...
Online availability
All
Undetermined
14
Free
5
Type of publication
All
Article
51
Book / Working Paper
27
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
15
Book section
15
Reprint
9
Lehrbuch
6
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Textbook
4
Working Paper
4
Bibliographie
1
Case study
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Fallstudie
1
Fallstudiensammlung
1
Hochschulschrift
1
Sammelwerk
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
76
German
1
Undetermined
1
Author
All
Keller, Kevin Lane
Bruhn, Manfred
193
Huber, Frank
177
Esch, Franz-Rudolf
170
Burmann, Christoph
166
Bauer, Hans H.
152
Farzanegan, Mohammad Reza
149
Homburg, Christian
148
Herrmann, Andreas
139
Han, Heesup
133
Wiedmann, Klaus-Peter
123
Belk, Russell W.
119
Mattila, Anna S.
116
Phau, Ian
112
Sheth, Jagdish N.
108
Grunert, Klaus G.
103
Gierl, Heribert
100
Meffert, Heribert
100
Baumgarth, Carsten
99
Kumar, V.
99
Verhoef, Peter C.
93
Melewar, T. C.
90
Foxall, Gordon R.
85
Khare, Arpita
85
Lusk, Jayson L.
85
Ahlert, Dieter
84
Grewal, Dhruv
83
Loureiro, Sandra Maria Correia
81
Tomczak, Torsten
79
Usman, Osly
79
Sattler, Henrik
75
Walsh, Gianfranco
75
Dwivedi, Yogesh Kumar
73
Thaichon, Park
73
Bagozzi, Richard P.
72
Bruwer, Johan
72
Laroche, Michel
72
Rajagopal
72
Swoboda, Bernhard
72
Septianto, Felix
71
more ...
less ...
Published in...
All
The journal of brand management : an international journal
7
Report / Marketing Science Institute
4
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Report / Marketing Science Institute / Marketing Science Institute
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business-to-business brand management : theory, research and executive case study exercises
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Legends in consumer behavior
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The handbook of marketing research : uses, misuses, and future advances
1
more ...
less ...
Source
All
ECONIS (ZBW)
73
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the richness of
brand
relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
2
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
3
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
4
The
brand
report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
5
The effects of
brand
name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
6
If all their products seem the same, all the parts within a product seem the same too : how
brand
homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
7
Building a multi-category
brand
: when should distant
brand
extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
8
Branding and
brand
equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
Saved in:
9
Reflections on customer-based
brand
equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
10
Consumer
brand
relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->