//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of increased brand...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
56
Markenführung
56
Brand image
32
Markenimage
32
Consumer behaviour
28
Konsumentenverhalten
28
Markenartikel
28
Brand
23
Marketing management
18
Marketingmanagement
18
Brand extension
10
Markenpolitik
10
Markentransfer
10
Strategisches Management
8
Advertising
7
Werbung
7
Competitive strategy
5
Produktmanagement
5
Wettbewerbsstrategie
5
B-to-B-Marketing
4
Brand architecture
4
Business-to-business marketing
4
Corporate reputation
4
Firmenimage
4
Markenarchitektur
4
Markenwert
4
Marketing
4
Product management
4
Product quality
4
Produktqualität
4
Strategic management
4
Beziehungsmarketing
3
Brand equity
3
Branding
3
Brands
3
Measurement
3
Messung
3
Relationship marketing
3
Theorie
3
Theory
3
more ...
less ...
Online availability
All
Undetermined
14
Free
4
Type of publication
All
Article
50
Book / Working Paper
24
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatz im Buch
15
Book section
15
Reprint
9
Lehrbuch
6
Graue Literatur
4
Non-commercial literature
4
Textbook
4
Arbeitspapier
3
Working Paper
3
Case study
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Fallstudie
1
Fallstudiensammlung
1
Hochschulschrift
1
Sammelwerk
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
71
Undetermined
2
German
1
Author
All
Keller, Kevin Lane
Esch, Franz-Rudolf
162
Burmann, Christoph
157
Huber, Frank
151
Han, Heesup
125
Wiedmann, Klaus-Peter
119
Bauer, Hans H.
118
Belk, Russell W.
117
Phau, Ian
112
Herrmann, Andreas
109
Mattila, Anna S.
109
Grunert, Klaus G.
102
Baumgarth, Carsten
98
Ringle, Christian M.
98
Gierl, Heribert
94
Melewar, T. C.
91
Sarstedt, Marko
86
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Bruhn, Manfred
81
Sheth, Jagdish N.
81
Khare, Arpita
79
Loureiro, Sandra Maria Correia
78
Usman, Osly
78
Bruwer, Johan
72
Meffert, Heribert
72
Bagozzi, Richard P.
71
Grewal, Dhruv
71
Septianto, Felix
71
Dwivedi, Yogesh Kumar
70
Laroche, Michel
69
Wansink, Brian
69
Ko, Eunju
68
Nayga, Rodolfo M.
68
Rajagopal
68
Agarwal, Sumit
67
Paul, Justin
67
Walsh, Gianfranco
67
Stavins, Joanna
66
Tomczak, Torsten
66
more ...
less ...
Published in...
All
The journal of brand management : an international journal
6
Report / Marketing Science Institute
4
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Report / Marketing Science Institute / Marketing Science Institute
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business-to-business brand management : theory, research and executive case study exercises
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Legends in consumer behavior
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The handbook of marketing research : uses, misuses, and future advances
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
more ...
less ...
Source
All
ECONIS (ZBW)
70
USB Cologne (EcoSocSci)
3
RePEc
1
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
2
Managing the growth tradeoff : challenges and opportunities in
luxury
branding
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
4
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
6
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
7
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
8
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
9
The brand report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
10
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->