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Keller, Kevin Lane
Kuksov, Dmitri
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Understanding branding in a digitally empowered world
Erdem, Tulin
;
Keller, Kevin Lane
;
Kuksov, Dmitri
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011490780
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