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~person:"Keller, Kevin Lane"
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Luxury branding
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Brand management
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Keller, Kevin Lane
Esch, Franz-Rudolf
154
Huber, Frank
141
Burmann, Christoph
139
Han, Heesup
117
Belk, Russell W.
115
Bauer, Hans H.
110
Wiedmann, Klaus-Peter
105
Grunert, Klaus G.
100
Herrmann, Andreas
99
Mattila, Anna S.
98
Baumgarth, Carsten
94
Bruhn, Manfred
88
Gierl, Heribert
88
Phau, Ian
88
Lusk, Jayson L.
85
Meffert, Heribert
83
Melewar, T. C.
82
Sheth, Jagdish N.
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Usman, Osly
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Loureiro, Sandra Maria Correia
75
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73
Gruber, Jonathan
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Khare, Arpita
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Bagozzi, Richard P.
70
Grewal, Dhruv
69
Septianto, Felix
69
Dwivedi, Yogesh Kumar
68
Wansink, Brian
68
Ahlert, Dieter
67
Nayga, Rodolfo M.
67
Sattler, Henrik
67
Paul, Justin
66
Stavins, Joanna
66
Verhoef, Peter C.
66
Tomczak, Torsten
65
Agarwal, Sumit
64
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64
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64
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63
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The journal of brand management : an international journal
6
Report / Marketing Science Institute
4
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Report / Marketing Science Institute / Marketing Science Institute
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business-to-business brand management : theory, research and executive case study exercises
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Legends in consumer behavior
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
68
USB Cologne (EcoSocSci)
5
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1
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73
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1
The effects of
brand
name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
2
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
3
Building a multi-category
brand
: when should distant
brand
extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
4
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
5
Understanding the richness of
brand
relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
6
Consumer
brand
relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
7
The
brand
report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
8
If all their products seem the same, all the parts within a product seem the same too : how
brand
homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
9
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
10
Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
Saved in:
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