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Kelly, Sarah
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International journal of advertising : the quarterly review of marketing communications
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Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery
McAlister, Anna
;
Kelly, Sarah
;
Humphreys, Michael
; …
- In:
International journal of advertising : the quarterly …
41
(
2012
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009976492
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2
Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery
McAlister, Anna
;
Kelly, Sarah
;
Humphreys, Michael
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009844408
Saved in:
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