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Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery
McAlister, Anna; Kelly, Sarah; Humphreys, Michael; … - In: International journal of advertising : the quarterly … 41 (2012) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10009976492
Cover Image
Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery
McAlister, Anna; Kelly, Sarah; Humphreys, Michael; … - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10009844408