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Keränen, Joona
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
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2
Sensemaking, sensegiving and absorptive capacity in complex procurements
Prior, Daniel D.
;
Keränen, Joona
;
Koskela, Sami
- In:
Journal of business research : JBR
88
(
2018
),
pp. 79-90
Persistent link: https://www.econbiz.de/10011869553
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3
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
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