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Maintenance person or architect? : the role of academic advertising research in building better understanding

Kerr, Gayle; Schultz, Don E. - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 547-568

Persistent link: https://www.econbiz.de/10008668122

Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model

Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400

Persistent link: https://www.econbiz.de/10011429030

"Someone should do something" : replication and an agenda for collective action

Kerr, Gayle; Schultz, Don E.; Lings, Ian - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 4-12

Persistent link: https://www.econbiz.de/10011453834

The elaboration likelihood model : review, critique and research agenda

Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050

Persistent link: https://www.econbiz.de/10010461813

Replication and George the Galapagos tortoise

Schultz, Don E.; Kerr, Gayle; Kitchen, Philip J. - In: Journal of marketing communications 28 (2022) 3, pp. 313-328

Persistent link: https://www.econbiz.de/10013371020

The elaboration likelihood model: review, critique and research agenda

J. Kitchen, Philip; Kerr, Gayle; E. Schultz, Don; … - In: European Journal of Marketing 48 (2014) 11/12, pp. 2033-2050

Purpose – The purpose of this paper is to review, critique and develop a research agenda for the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo over three decades ago and has been modified, revised and extended. Given modern communication contexts, it is...

Persistent link: https://www.econbiz.de/10014724578