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The role of customer brand engagement and brand experience in online banking
Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran; Rahman, Zillur - In: International journal of retail & distribution management 44 (2016) 6, pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
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AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran; Fatma, Mobin - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
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Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran; Fatma, Mobin - In: Journal of destination marketing & management 20 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
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Engaging luxury brand consumers on social media
Kumar, Vikas; Khan, Imran; Fatma, Mobin; Singh, Amrinder - In: Journal of consumer marketing 39 (2022) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
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Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209506