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Influence of normative and informative values on fashion clothing involvement of Indian women
Khare, Arpita; Parveen, Ceeba; Mishra, Ankita - In: Journal of customer behaviour 11 (2012) 1, pp. 9-32
Persistent link: https://www.econbiz.de/10009563578
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Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti; Tandon, Anushree; Gupta, Ashish - In: Global business review 16 (2015) 2, pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
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Understanding credit card use among Indian consumers : role of materialistic values and compulsivity
Khare, Arpita; Varshneya, Geetika - In: Journal of Asia Pacific business 16 (2015) 4, pp. 247-273
Persistent link: https://www.econbiz.de/10011415812
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Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth; Das, Gopal; Khare, Arpita - In: International journal of electronic marketing and … 6 (2015) 3, pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
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Do consumer shopping styles influence consumer attitudes toward services offered by shopping websites?
Khare, Arpita; Khare, Anshuman; Mukherjee, Sourjo; … - In: Journal of international consumer marketing 28 (2016) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10011459960
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Antecedents to organic cotton clothing purchase behaviour : study on Indian youth
Khare, Arpita; Varshneya, Geetika - In: Journal of fashion marketing and management 21 (2017) 1, pp. 51-69
Persistent link: https://www.econbiz.de/10011703057
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The viability of benefit segmentation in Tier-II cities of India : identifying benefits sought by Indian customers
Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: International journal of business innovation and research 10 (2016) 4, pp. 501-518
Persistent link: https://www.econbiz.de/10011646558
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Managing shopping experience through mall attractiveness dimensions : an experience of Indian metro cities
Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 634-649
Persistent link: https://www.econbiz.de/10011622671
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Money attitudes, credit card and compulsive buying behaviour : a study on Indian consumers
Khare, Arpita - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 49-71
Persistent link: https://www.econbiz.de/10011662957
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Mall factors and self-congruence : moderating role of demographics
Khare, Arpita - In: International journal of business competition and … 4 (2015) 3/4, pp. 117-134
Persistent link: https://www.econbiz.de/10011552136