Khare, Arpita; Mishra, Ankita; Parveen, Ceeba - In: Journal of Fashion Marketing and Management: An … 16 (2012) 1, pp. 42-63
collected by contacting women in their offices, colleges, and malls in five different cities of India ( n =397). The self …, and education of Indian women in predicting their fashion clothing involvement. Design/methodology/approach – Data were … involvement of Indian women is influenced by age, importance to identity, and public esteem. Research limitations …
