Need for uniqueness as antecedents to purchase behaviour amongst Indian youth
Arpita Khare; Meenakshi Handa
| Year of publication: |
2011
|
|---|---|
| Authors: | Khare, Arpita ; Handa, Meenakshi |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 6.2011, 1, p. 15-29
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Lebensstil | Lifestyle | Luxusgüter | Luxury goods | Sozialer Status | Social status | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008908258