Narrow search
Showing 1 - 5 of 5
Cover Image
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William E.; McDonagh, Pierre; Prothero, Andrea - 2009
Persistent link: https://www.econbiz.de/10003876820
Cover Image
The institutional foundations of materialism in Western societies : a conceptualization and empirical test
Kilbourne, William E.; Dorsch, Michael J.; McDonagh, Pierre - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10003893477
Cover Image
Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars
Mittelstaedt, John D.; Kilbourne, William E.; Shultz, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2513-2516
Persistent link: https://www.econbiz.de/10011399557
Cover Image
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Cover Image
The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test
Kilbourne, William E.; Dorsch, Michael J.; Mcdonagh, Pierre - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10008300821