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The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
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Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
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Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
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pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
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