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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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Antecedents of True Brand Loyalty
Kim, Jooyoung; Morris, Jon; Swait, Joffre - In: International journal of advertising : the quarterly … 37 (2008) 2, pp. 99-118
Persistent link: https://www.econbiz.de/10009976358
Cover Image
Antecedents of True Brand Loyalty
Kim, Jooyoung; Morris, Jon; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10008124542
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The Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation
Kim, Jooyoung; Morris, Jon - In: Journal of advertising : official publication of the … 36 (2007) 1, pp. 95-106
Persistent link: https://www.econbiz.de/10008125763