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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah; Kumar, V. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.; Umashankar, Nita; Kim, Kihyun Hannah; … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
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Managing customer profits : the power of habits
Shah, Denish; Kumar, V.; Kim, Kihyun Hannah - In: Journal of marketing research : JMR 51 (2014) 6, pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
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Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish; Kumar, V.; Kim, Kihyun Hannah; Paulich, … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10011650403