Park, Hyun Jung; Kim, Sang-Hoon - In: Journal of Business Research 66 (2013) 9, pp. 1353-1359
As mobile game business becomes one of the most lucrative as well as fast-growing businesses, examining key success factors in this industry is of great interest. Utilizing a research method called Bayesian network, this paper models and tests interrelationship among product, marketing, consumer...