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~person:"Kinnear, Thomas C."
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Promotional strategy : managing the marketing communications process
Engel, James F.
;
Warshaw, Martin R.
;
Kinnear, Thomas C.
-
1983
-
5. ed
Persistent link: https://www.econbiz.de/10000061671
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Promotional strategy : managing the marketing communications process
Engel, James F.
;
Warshaw, Martin R.
;
Kinnear, Thomas C.
-
1991
-
7. ed.
Persistent link: https://www.econbiz.de/10004111092
Saved in:
3
Promotional strategy : managing the marketing communications process
Engel, James F.
-
1991
-
7. ed
Persistent link: https://www.econbiz.de/10013481902
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