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Kitchen, Philip J.
Eagle, Lynne C.
65
Eagle, Lynne
44
Dahl, Stephan
27
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15
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13
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10
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Working paper / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
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1
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
2
Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
; …
- In:
Journal of consumer policy : consumer issues in law, …
28
(
2005
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
Saved in:
3
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
4
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
Saved in:
5
Implications of globalization on customer relationship management
Kitchen, Philip J.
;
Shergill, Gurvinder S.
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001530930
Saved in:
6
Inside the empty raincoat : towards a globalized communications strategy
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001531184
Saved in:
7
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
8
In memoriam of professor Lynne Eagle
Kitchen, Philip J.
;
Bulmer, Sandy
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012697017
Saved in:
9
Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values
Eagle, Lynne
;
Kitchen, Philip J.
;
Rose, Lawrence
; …
- In:
European journal of marketing : EJM
37
(
2003
)
10
,
pp. 1332-1349
Persistent link: https://www.econbiz.de/10006083319
Saved in:
10
Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures
Eagle, Lynne
;
Rose, Lawrence C.
;
Kitchen, Philip J.
; …
- In:
Journal of consumer policy : consumer issues in law, …
28
(
2005
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10006749758
Saved in:
1
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