Similar Search Results - EconBiz

Markt- und Produktmanagement : die Instrumente des technischen Vertriebs

Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1999

Persistent link: https://www.econbiz.de/10000667810

Technischer Vertrieb : Grundlagen des Business-to-Business Marketing

Kleinaltenkamp, Michael (ed.) - 2000 - 2., neu bearb. u. erw. Aufl.

Persistent link: https://www.econbiz.de/10000672594

Ingredient Branding bei Industriegütern

Kleinaltenkamp, Michael - In: Aufbruch : Ingredient Branding schafft Werte, (pp. 148-165). 2009

Persistent link: https://www.econbiz.de/10003894399

Transaction cost theory refined : theoretical and empirical evidence from a business-to-business marketing perspective

Ungruhe, Markus; Kreis, Henning; Kleinaltenkamp, Michael - 2010

Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance and strengthen an exclusive TCE perspective by recalling two of the core TCE...

Persistent link: https://www.econbiz.de/10008665459

Markenpolitik für unternehmensbezogene Dienstleistungen

Kleinaltenkamp, Michael; Griese, Ilka; Klein, Maren - In: Dienstleistungsmarken : Forum Dienstleistungsmanagement, (pp. 347-364). 2008

Persistent link: https://www.econbiz.de/10003677474

Customer Processes in Business-to-Business Service Transactions

Stiphout, Janine van; Frauendorf, Janine - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003389048

Business-to-business markets : status quo and future trends

Frauendorf, Janine; Kähm, Elena; Kleinaltenkamp, Michael - In: Journal of business market management : jbm 1 (2007) 1, pp. 7-39

Persistent link: https://www.econbiz.de/10003511458

Geschäftsbeziehungsmanagement : Konzepte, Methoden, Instrumente

Kleinaltenkamp, Michael (ed.) - 2011 - 2., überarb. und erw. Aufl.

Persistent link: https://www.econbiz.de/10009309869

How relationship conditions affect suppliers' resource inputs

Baxter, Roger; Kleinaltenkamp, Michael - In: Australasian marketing journal 23 (2015) 2, pp. 117-123

Persistent link: https://www.econbiz.de/10011338636

Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting

Geiger, Ingmar; Dost, Florian; Schönhoff, Alejandro-Marcel - In: Industrial marketing management : the international … 47 (2015), pp. 175-189

Persistent link: https://www.econbiz.de/10011313546

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