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Doing more with less : understanding the contributions of regional art gallery members through marketing segmentation
Kleinschafer, Jodie; Dowell, David; Morrison, Mark D. - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10009301251
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Household norms and their role in reducing household electricity consumption
Kleinschafer, Jodie; Morrison, Mark D. - In: International journal of consumer studies 38 (2014) 1, pp. 75-81
Persistent link: https://www.econbiz.de/10010242784
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The responsiveeness of households to energy demand management : segementing by household types
Kleinschafer, Jodie; Morrison, Mark D. - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 287-308
Persistent link: https://www.econbiz.de/10011627694
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The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector
Kleinschafer, Jodie; Morrison, Mark D.; Dowell, David - In: International review on public and non-profit marketing 15 (2018) 4, pp. 455-474
Persistent link: https://www.econbiz.de/10011956158
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The relative importance of household norms for energy efficient behavior
Kleinschafer, Jodie; Morrison, Mark; Oczkowski, Edward - In: International Journal of Consumer Studies 45 (2021) 5, pp. 1117-1131
Persistent link: https://www.econbiz.de/10012409132
Cover Image
Doing more with less : understanding the contributions of regional art gallery members through marketing segmentation
Kleinschafer, Jodie; Dowell, David; Morrison, Mark - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10009959014