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Gender stereotyping in advertising on public and private TV channels in Germany
Steinhagen, Josefine; Eisend, Martin; Knoll, Silke - In: Cutting edge international research, (pp. 285-295). 2010
Persistent link: https://www.econbiz.de/10003985199
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Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke; Eisend, Martin; Steinhagen, Josefine - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
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How does shifting ad budgets impact trust in advertising media?
Eisend, Martin; Knoll, Silke; Schmidt, Susanne; … - In: Current insights and future trends : [extended versions …, (pp. 353-363). 2012
Persistent link: https://www.econbiz.de/10009748086
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Transnational trust in advertising media
Eisend, Martin; Knoll, Silke - In: Handbook of research on international advertising, (pp. 439-454). 2012
Persistent link: https://www.econbiz.de/10009514365
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Gender roles in advertising: Measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke; Eisend, Martin; Steinhagen, Josefine - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 867-889
Persistent link: https://www.econbiz.de/10009806779