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~person:"Knudtzen, Charlotte F."
~subject:"Markenführung"
~subject:"Marktforschung"
~type_genre:"Textbook"
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Markenführung
Marktforschung
1985-2006
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Betriebswirtschaftslehre
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Brand management
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Business economics
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Knudtzen, Charlotte F.
Hawkins, Del I.
5
Mothersbaugh, David L.
4
Assael, Henry
2
Belk, Russell W.
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Best, Roger J.
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Ferrell, Odies C.
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Kapferer, Jean-Noël
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Kozinets, Robert V.
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Bjerre, Mogens
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Coney, Kenneth A.
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DeBruicker, F. S.
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Gröppel-Klein, Andrea
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Heding, Tilde
1
Howard, John A.
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Kassarjian, Harold H.
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Keller, Kevin Lane
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Koch, Eric C.
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Kroeber-Riel, Werner
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Lalaounis, Sotiris T.
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Moore, Karl
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Brand
management : research, theory and practice
Heding, Tilde
;
Knudtzen, Charlotte F.
;
Bjerre, Mogens
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003697390
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