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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention

Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512

Persistent link: https://www.econbiz.de/10014369363

Consumer experiences of virtual reality : insights from VR luxury brand fashion shows

Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524

Persistent link: https://www.econbiz.de/10012544867

Consumer Experiences of Virtual Reality : Insights from VR Luxury Brand Fashion Shows

Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - 2021

Virtual reality (VR) offers a new medium for marketing communications, where consumers are immersed into technologically synthesized ‘real-use’ experiences of products and services. In this study, we theorize and investigate empirically how consumers derive meanings from VR experiences....

Persistent link: https://www.econbiz.de/10014086297

Luxury fashion and culture

Woodside, Arch G. (contributor); Ko, Eunju (contributor) - 2013

Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare … both within and across cultures. Luxury fashion enables the individual to transform herselfto play a part in scenes exuding …, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. Rather than …

Persistent link: https://www.econbiz.de/10012050438

Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application

Han, Jinghe; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 162-167

Persistent link: https://www.econbiz.de/10011675566

Perceptions, attitudes, and behaviors toward sustainable fashion : application of Q and Q-R methodologies

Song, Sanga; Ko, Eunju - In: International journal of consumer studies 41 (2017) 3, pp. 264-273

Persistent link: https://www.econbiz.de/10011708064

Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812

Persistent link: https://www.econbiz.de/10011515266

Fashion's role in visualizing physical and psychological transformations in movies

Choi, Hyeonyoung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 1, pp. 2911-2918

Persistent link: https://www.econbiz.de/10010235280

Fashion marketing of luxury brands : recent research issues and contributions

Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 65 (2012) 10, pp. 1395-1398

Persistent link: https://www.econbiz.de/10009620256

Marketing mix and customer equity of SPA brands : cross-cultural perspectives

Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163

Persistent link: https://www.econbiz.de/10010400096