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Culture and art policy analysis in fashion capitals : New York, London, Seoul, Beijing, and Jakarta

Jeong, Dayun; Chun, Eunha; Ko, Eunju - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 77-94

Persistent link: https://www.econbiz.de/10012416249

Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"

Chun, Eunha; Joung, Heerim; Lim, Young Ju; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 437-452

Persistent link: https://www.econbiz.de/10012549101

What fashion startups should know before launching crowdfunding projects : focusing on Wadiz reward crowdfunding

Ko, Jisu; Ko, Eunju - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 176-191

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Fashion marketing of luxury brands: Recent research issues and contributions

Ko, Eunju; Megehee, Carol M. - In: Journal of Business Research 65 (2012) 10, pp. 1395-1398

This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing …—luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting—even though many of the …

Persistent link: https://www.econbiz.de/10011050074

The role of fashion brand authenticity in product management : a holistic marketing apporach

Choi, Hyeonyoung; Ko, Eunju; Kim, Eun Young; Mattila, Pekka - In: The journal of product innovation management : an … 32 (2015) 2, pp. 233-242

Persistent link: https://www.econbiz.de/10010511270

The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands

Shin, Jiye; Chae, Heeju; Ko, Eunju - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 71-85

Persistent link: https://www.econbiz.de/10011859210

The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands

Shin, Jiye; Chae, Heeju; Ko, Eunju - In: Electronic word of mouth as a promotional technique : …, (pp. 71-85). 2020

Persistent link: https://www.econbiz.de/10012263250

Increasing customer equity of luxury fashion brands through nurturing consumer attitude

Kim, Kyung Hoon; Ko, Eunju; Xu, Bing; Han, Yoosun - In: Journal of business research : JBR 65 (2012) 10, pp. 1495-1499

Persistent link: https://www.econbiz.de/10009620127

Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality

Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677

Persistent link: https://www.econbiz.de/10011547697

How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting

Kim, Yohan; Yun, Sunyoung; Lee, Joosung; Ko, Eunju - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10011547927

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