Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ko, Eunju"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Possibilities of social networ...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
28
Markenführung
27
Consumer behaviour
26
Konsumentenverhalten
26
Luxury goods
18
Luxusgüter
18
Brand
17
Markenartikel
16
Fashion
13
Mode
12
Brand image
10
Internet marketing
10
Markenimage
10
Online-Marketing
10
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
7
Marketingmanagement
7
Advertising
6
Advertising effects
6
Customer value
6
Kundenwert
6
Werbewirkung
6
Werbung
6
Luxury brand
5
Social Web
5
Social web
5
Customer equity
3
Customer satisfaction
3
Kundenzufriedenheit
3
Luxury
3
South Korea
3
Südkorea
3
Viral marketing
3
Virales Marketing
3
China
2
Comparison
2
Conspicuous consumption
2
Consumer behavior
2
Customer integration
2
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
31
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
32
Undetermined
1
Author
All
Ko, Eunju
Burmann, Christoph
130
Zenou, Yves
128
Esch, Franz-Rudolf
115
Baumgarth, Carsten
82
Melewar, T. C.
72
Keller, Kevin Lane
66
Huber, Frank
59
De Chernatony, Leslie
56
Bruhn, Manfred
55
Meffert, Heribert
55
Sattler, Henrik
53
Levy, Daniel
51
Sabatini, Fabio
51
Ahlert, Dieter
47
Balmer, John M. T.
45
Bauer, Hans H.
41
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Phau, Ian
40
Bang, Nguyen
39
Patacchini, Eleonora
38
Merrilees, Bill
37
Wiedmann, Klaus-Peter
37
Romaniuk, Jenni
35
Foroudi, Pantea
33
Luo, Xueming
33
Uggla, Henrik
33
Ind, Nicholas
31
MacInnis, Deborah J.
31
Schroeder, Jonathan E.
31
Gupta, Suraksha
30
Schmidt, Holger J.
30
Dawes, John
29
Herrmann, Andreas
29
Tomczak, Torsten
29
Christodoulides, George
28
Guzman, Francisco
28
Jackson, Matthew O.
28
Park, C. Whan
28
more ...
less ...
Published in...
All
Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Asia Pacific journal of marketing and logistics
2
Electronic word of mouth as a promotional technique : new insights from social media
1
European management journal
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tourism sensemaking : strategies to give meaning to experience
1
more ...
less ...
Source
All
ECONIS (ZBW)
32
RePEc
1
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
2
What is a luxury
brand
? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
3
Social benefits of
brand
logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Luxury
brand
advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
6
Luxury
brand
advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
7
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
8
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
9
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
Luxury
brand
strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
