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~person:"Ko, Eunju"
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Targeted advertising in the br...
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Consumer behaviour
54
Konsumentenverhalten
54
Fashion
26
Mode
26
Brand management
25
Luxury goods
25
Luxusgüter
25
Markenführung
25
Brand
15
Markenartikel
15
Internet marketing
14
Online-Marketing
14
Beziehungsmarketing
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Relationship marketing
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Brand image
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Customer value
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Kundenwert
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Markenimage
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Marketingmanagement
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Social web
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Advertising effects
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Werbewirkung
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Advertising
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Nachhaltiger Konsum
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South Korea
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Sustainable consumption
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Südkorea
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Werbung
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Nachhaltigkeit
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Sustainability
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Textile distribution
5
Textilhandel
5
China
4
Digitalisierung
4
Digitization
4
Luxury brand
4
Nachhaltige Entwicklung
4
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English
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Ko, Eunju
Gierl, Heribert
120
Belk, Russell W.
119
Bauer, Hans H.
116
Han, Heesup
116
Pelsmacker, Patrick de
109
Grunert, Klaus G.
104
Huber, Frank
102
Mattila, Anna S.
101
Kaiser, Harry M.
98
Wiedmann, Klaus-Peter
95
Phau, Ian
93
Lusk, Jayson L.
86
Eisend, Martin
85
Herrmann, Andreas
82
Sheth, Jagdish N.
81
Dwivedi, Yogesh Kumar
80
Anderson, Simon P.
78
Grewal, Dhruv
77
Usman, Osly
76
Foxall, Gordon R.
74
Septianto, Felix
74
Chintagunta, Pradeep K.
73
Loureiro, Sandra Maria Correia
73
Khare, Arpita
71
Bagozzi, Richard P.
70
Wansink, Brian
69
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Stavins, Joanna
65
Esch, Franz-Rudolf
64
Paul, Justin
64
Bruhn, Manfred
62
Jang, Soocheong
62
Verhoef, Peter C.
62
Gröppel-Klein, Andrea
61
Kreutzer, Ralf T.
60
Rajagopal
60
Skiera, Bernd
60
Taylor, Charles Raymond
60
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Journal of business research : JBR
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Emerald insight
1
European management journal
1
International journal of consumer studies
1
International marketing : emerging markets
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
59
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1
Environmental claims in online video
advertising
: effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
2
The power of e-WOM using the hashtag : focusing on SNS
advertising
of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
3
UGC attributes and effects : implication for luxury brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
4
Brand popularity as an
advertising
cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
5
Luxury brand
advertising
: editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
6
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
9
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
10
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
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