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~person:"Ko, Eunju"
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Brand management
28
Consumer behaviour
28
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28
Markenführung
27
Luxury goods
18
Luxusgüter
18
Brand
17
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Ko, Eunju
Esch, Franz-Rudolf
140
Burmann, Christoph
133
Baumgarth, Carsten
94
Meffert, Heribert
75
Huber, Frank
74
Melewar, T. C.
73
Keller, Kevin Lane
68
Bruhn, Manfred
67
Ahlert, Dieter
55
De Chernatony, Leslie
55
Sattler, Henrik
55
Balmer, John M. T.
46
Tomczak, Torsten
46
Bauer, Hans H.
45
Phau, Ian
42
Wiedmann, Klaus-Peter
42
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
39
Bang, Nguyen
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
35
Herrmann, Andreas
34
Iglesias, Oriol
34
Uggla, Henrik
34
Foroudi, Pantea
33
Strebinger, Andreas
33
Kernstock, Joachim
31
Völckner, Franziska
31
Gupta, Suraksha
30
Han, Heesup
30
Langner, Tobias
30
MacInnis, Deborah J.
30
Christodoulides, George
29
Dawes, John
29
Errichiello, Oliver Carlo
29
Park, C. Whan
29
Veloutsou, Cleopatra
29
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Asia Pacific journal of marketing and logistics
2
Electronic word of mouth as a promotional technique : new insights from social media
1
European management journal
1
International journal of consumer studies
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
34
RePEc
1
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1
Social benefits of
brand
logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
2
Brand
popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
3
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
4
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
Luxury
brand
advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
7
Luxury
brand
advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
8
Luxury
brand
strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
9
What is a luxury
brand
? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
10
The effect of luxury brands' sustainable fashion marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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