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~person:"Ko, Eunju"
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Consumer behaviour
54
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54
Brand management
27
Fashion
27
Luxury goods
26
Luxusgüter
26
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26
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Ko, Eunju
Bruhn, Manfred
170
Kotler, Philip
151
Huber, Frank
137
Herrmann, Andreas
121
Bauer, Hans H.
119
Han, Heesup
118
Belk, Russell W.
115
Homburg, Christian
113
Sheth, Jagdish N.
112
Mattila, Anna S.
109
Wiedmann, Klaus-Peter
109
Phau, Ian
104
Grunert, Klaus G.
102
Lusk, Jayson L.
93
Gierl, Heribert
92
Meffert, Heribert
90
Foxall, Gordon R.
86
Grewal, Dhruv
82
Khare, Arpita
78
Usman, Osly
76
Bagozzi, Richard P.
75
Rajagopal
75
Dwivedi, Yogesh Kumar
74
Stavins, Joanna
74
Keller, Kevin Lane
71
Vrontis, Demetris
70
Wansink, Brian
70
Agarwal, Sumit
69
Laroche, Michel
69
Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
69
Pepels, Werner
69
Kumar, V.
68
Pelsmacker, Patrick de
68
Septianto, Felix
67
Paul, Justin
65
Verhoef, Peter C.
65
Walsh, Gianfranco
63
Bruwer, Johan
61
Chintagunta, Pradeep K.
61
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Journal of business research : JBR
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald insight
1
European management journal
1
International journal of consumer studies
1
International marketing review
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
59
RePEc
1
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1
Tiger Woods, Nike, and I are (not) best friends : how brand's sports
sponsorship
in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
2
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
3
Fashion marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
4
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
5
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
8
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
9
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
10
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
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