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~person:"Ko, Eunju"
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Estimating Brand Equity from A...
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Consumer behaviour
18
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18
Brand
17
Brand management
16
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16
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15
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13
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Ko, Eunju
Burmann, Christoph
111
Esch, Franz-Rudolf
53
Huber, Frank
53
Keller, Kevin Lane
52
Sattler, Henrik
50
De Chernatony, Leslie
46
Phau, Ian
44
Bruhn, Manfred
39
Bauer, Hans H.
36
Baumgarth, Carsten
36
Melewar, T. C.
35
Loureiro, Sandra Maria Correia
34
Meffert, Heribert
32
Diamantopoulos, Adamantios
30
Fournier, Susan
30
Romaniuk, Jenni
30
Dawes, John
28
Gierl, Heribert
28
Bang, Nguyen
26
Schade, Michael
26
Fetscherin, Marc
25
Guzman, Francisco
25
Han, Heesup
25
Völckner, Franziska
24
Wiedmann, Klaus-Peter
23
Foroudi, Pantea
22
Herrmann, Andreas
22
MacInnis, Deborah J.
22
Sarkar, Abhigyan
22
Park, C. Whan
21
Usman, Osly
21
Veloutsou, Cleopatra
21
Christodoulides, George
20
Gupta, Suraksha
20
Merrilees, Bill
20
Uggla, Henrik
20
Ahlert, Dieter
19
Bronnenberg, Bart J.
19
Hildebrandt, Lutz
19
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Journal of business research : JBR
8
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
1
Electronic word of mouth as a promotional technique : new insights from social media
1
International marketing review
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
23
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1
Brand
popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
2
What is a luxury
brand
? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
3
The role of fashion
brand
authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
4
Social benefits of
brand
logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
8
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
9
The effect of luxury
brand
erotic capital on luxury
brand
consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
10
Luxury
brand
advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
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