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Recovering the divide : a review of the big data analytics-strategy relationship

Talaoui, Yassine; Kohtamäki, Marko; Ranta, Mikko; … - In: Long range planning : LRP ; international journal of … 56 (2023) 2, pp. 1-40

Persistent link: https://www.econbiz.de/10014282090

Developing the concept of life-cycle service offering

Rabetino, Rodrigo; Kohtamäki, Marko; Lehtonen, Heini; … - In: Industrial marketing management : the international … 49 (2015), pp. 53-66

Persistent link: https://www.econbiz.de/10011373947

Mastering the transition to product-service provision : insights into business models, learning activities, and capabilities

Parida, Vinit; Sjödin, David Rönnberg; Wincent, Joakim; … - In: Research technology management : RTM 57 (2014) 3, pp. 44-52

Persistent link: https://www.econbiz.de/10010360465

Resource realignment in servitization

Huikkola, Tuomas; Kohtamäki, Marko; Rabetino, Rodrigo - In: Research technology management : RTM 59 (2016) 4, pp. 30-39

Persistent link: https://www.econbiz.de/10011533910

Worth the risk? : the profit impact of outcome-based service offerings for manufacturing firms

Korkeamäki, Lauri; Kohtamäki, Marko; Parida, Vinit - In: Journal of business research : JBR 131 (2021), pp. 92-102

Persistent link: https://www.econbiz.de/10012545036

The Palgrave handbook of servitization

Kohtamäki, Marko (ed.); Baines, Tim (ed.); … - 2021

Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex,...

Persistent link: https://www.econbiz.de/10012547736

To outcomes and beyond : discursively managing legitimacy struggles in outcome business models

Korkeamäki, Lauri; Kohtamäki, Marko - In: Industrial marketing management : the international … 91 (2020), pp. 196-208

Persistent link: https://www.econbiz.de/10012422213

How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies

Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 91 (2020), pp. 429-441

Persistent link: https://www.econbiz.de/10012422297

Firm boundaries in servitization: Interplay and repositioning practices

Huikkola, Tuomas; Rabetino, Rodrigo; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 90 (2020), pp. 90-105

Persistent link: https://www.econbiz.de/10012321916

The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization

Kohtamäki, Marko; Parida, Vinit; Patel, Pankaj; … - In: Technological forecasting & social change : an … 151 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012229719