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Marketing management : text and cases

Czinkota, Michael R.; Kotabe, Masaaki; Mercer, David - 1997

Persistent link: https://www.econbiz.de/10000584181

Global marketing management

Kotabe, Masaaki; Helsen, Kristiaan - 2011 - 5. ed., internat. student version

Persistent link: https://www.econbiz.de/10003885626

Reducing distributor opportunism in the export market : effects of monitoring mechanisms, norm-based information exchange, and market orientation

Ju, Min; Murray, Janet Y.; Kotabe, Masaaki; Gao, Gerald Yong - In: Journal of world business : JWB 46 (2011) 4, pp. 487-496

Persistent link: https://www.econbiz.de/10009373588

Towards a marketing communications model for small political parties : a primary principles strategic perspective for developed countries

Thrassou, Alkis; Vrontis, Demetris; Kotabe, Masaaki - In: Cross cultural management : an international journal 18 (2011) 3, pp. 263-292

Persistent link: https://www.econbiz.de/10009304743

Global marketing management

Kotabe, Masaaki; Helsen, Kristiaan - 2014 - 6. ed.

Persistent link: https://www.econbiz.de/10010253488

A comparative study of European and Japanese multinational firms' marketing strategies and performance in the United States

Kotabe, Masaaki - In: Management international review : mir ; journal of … 30 (1990) 4, pp. 353-370

Persistent link: https://www.econbiz.de/10001097792

Marketing Management : Past, Present and Future

Czinkota, Michael R.; Kotabe, Masaaki; Vrontis, Demetris; … - 2021 - 4th ed. 2021.

Chapter 1: An Overview of Marketing -- Chapter 2: Marketing Planning -- Chapter 3: Understanding the Market Environment and the Competition -- Chapter 4: Understanding the Buyer -- Chapter 5: Marketing Research and Information -- Chapter 6: Estimating the Market Demand -- Chapter 7: Market...

Persistent link: https://www.econbiz.de/10012615800

Market orientation and performance of export ventures : the process through marketing capabilities and competitive advantages

Murray, Janet Y.; Gao, Gerald Yong; Kotabe, Masaaki - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 252-269

Persistent link: https://www.econbiz.de/10009124109

Global marketing management

Kotabe, Masaaki; Helsen, Kristiaan - 2020 - Eighth edition

"A little more than 20 years have passed since we published the first edition of this book. Over the past two decades, we have continued to receive many messages as well as user reviews on Amazon.com, among others, from instructors, students, and business executives around the world who used the...

Persistent link: https://www.econbiz.de/10012134763

Marketing management : text and cases

Czinkota, Michael R.; Kotabe, Masaaki; Mercer, David - 1997

Persistent link: https://www.econbiz.de/10004311324