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~person:"Kotler, Philip"
~person:"Lambrecht, Horst"
~person:"Melzer, Manfred"
~subject:"Aussenwirtschaftsbeziehung"
~subject:"Construction industry"
~subject:"Deutschland <DDR>"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
~type_genre:"Textbook"
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Aussenwirtschaftsbeziehung
Construction industry
Deutschland <DDR>
Polen
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Marketing
34
Marketingmanagement
28
Marketing management
26
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19
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19
Theorie
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Theory
19
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9
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Kotler, Philip
Lambrecht, Horst
Melzer, Manfred
Solomon, Michael R.
9
Day, George S.
7
Kroeber-Riel, Werner
7
Aaker, David A.
6
Foscht, Thomas
6
Hawkins, Del I.
6
Schneider, Willy
6
Swoboda, Bernhard
6
Trommsdorff, Volker
6
Kumar, V.
5
Weinberg, Peter
5
Askegaard, Søren
4
Bamossy, Gary J.
4
Gröppel-Klein, Andrea
4
Kanuk, Leslie Lazar
4
Mooij, Marieke K. de
4
Mothersbaugh, David L.
4
Schiffman, Leon G.
4
Armstrong, Gary
3
Blythe, Jim
3
Hogg, Margaret K.
3
Leone, Robert P.
3
Zikmund, William G.
3
Andreasen, Alan R.
2
Arnould, Eric J.
2
Assael, Henry
2
Baier, Martin
2
Best, Roger J.
2
Bänsch, Axel
2
Churchill, Gilbert A.
2
Dittmann, Roswitha
2
East, Robert
2
Evans, Martin
2
Fanning, Stephen F.
2
Foxall, Gordon R.
2
Hubert, Anita Mirja
2
Jamal, Ahmad
2
Kenning, Peter
2
Kinze, Hans-Heinrich
2
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Prentice Hall marketing
1
The Prentice-Hall series in marketing
1
wi - Wirtschaft / Marketing
1
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ECONIS (ZBW)
10
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1
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
2
A framework for marketing management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
3
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
Saved in:
4
Social marketing : improving the quality of life
Kotler, Philip
;
Roberto, Ned
;
Lee, Nancy R.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10001668925
Saved in:
5
Consumer neuroscience
Cerf, Moran
(
ed.
);
Garcia-Garcia, Manuel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011636294
Saved in:
6
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10013474853
Saved in:
7
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
8
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
Saved in:
9
Marketing management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
10
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4th ed.
Persistent link: https://www.econbiz.de/10013476860
Saved in:
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