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Globalization and international marketing competition
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503399
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Strategic marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503400
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Improving the role and practice of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503401
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Creating and managing the product mix
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503402
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Analytical marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503403
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Marketing theory and orientations
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503404
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2013 - 11. ed., global ed.
Persistent link: https://www.econbiz.de/10009524855
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
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Reinventing marketing to manage the environmental imperative
Kotler, Philip - In: Journal of marketing 75 (2011) 4, pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
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Market your way to growth : 8 ways to win
Kotler, Philip - 2013
creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the …
Persistent link: https://www.econbiz.de/10009754087