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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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A framework for marketing management
Kotler, Philip - 2016 - Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
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Social marketing : improving the quality of life
Kotler, Philip; Roberto, Ned; Lee, Nancy R. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10001668925
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001684851
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003717368
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Social marketing : an approach to planned social change
Kotler, Philip; Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003717548
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2008 - 12. ed.
Persistent link: https://www.econbiz.de/10013474853