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A framework for marketing management
Kotler, Philip - 2016 - Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001684851
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2009 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
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Why broadened marketing has enriched marketing
Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip; Keller, Kevin Lane; Opresnik, Marc Oliver - 2017 - 15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
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Marketing-Management : Analyse, Planung und Verwirklichung
Kotler, Philip; Bliemel, Friedhelm - 2001 - 10., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001544311