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~person:"Kotler, Philip"
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Absatz
18
Marketing
4
Marketingmanagement
4
Marktforschung
4
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4
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4
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3
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Kotler, Philip
Meffert, Heribert
40
Franses, Philip Hans
27
Dichtl, Erwin
24
Katona, George
23
Kroeber-Riel, Werner
23
Meyer, Paul W.
22
Raffée, Hans
20
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18
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16
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16
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16
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15
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15
Scherhorn, Gerhard
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14
Schneider, Friedrich
14
Topritzhofer, Edgar
14
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13
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13
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13
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12
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11
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11
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11
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11
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11
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11
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11
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Harvard business review : HBR
3
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3
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1
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1
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1
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ECONIS (ZBW)
22
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1
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1974
-
Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
Saved in:
2
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1982
-
4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
Saved in:
3
Arbeitsbuch zu Marketing-Management
Kotler, Philip
-
1975
-
2. Aufl
Persistent link: https://www.econbiz.de/10000077532
Saved in:
4
Defining the limits of marketing
Kotler, Philip
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1973
),
pp. 48-56
Persistent link: https://www.econbiz.de/10003607060
Saved in:
5
Von fanatischem Umsatzstreben zu wirkungsvollem Marketing
Kotler, Philip
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1979
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10003607069
Saved in:
6
Marketing and management science in public sector applications
Kotler, Philip
- In:
Proceedings of the ... international meeting of the …
20
(
1973
)
2
,
pp. 714-721
Persistent link: https://www.econbiz.de/10003607082
Saved in:
7
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
8
Experimental methods and simulation models in marketing management
Kotler, Philip
;
Green, Paul E.
;
FitzRoy, Peter T.
- In:
Applications of the sciences in marketing management
,
(pp. 269-453)
.
1968
Persistent link: https://www.econbiz.de/10002239060
Saved in:
9
From sales obsession to marketing effectiveness
Kotler, Philip
- In:
Harvard business review : HBR
55
(
1977
)
6
,
pp. 67-75
Persistent link: https://www.econbiz.de/10002239266
Saved in:
10
Marketing and public relations
Kotler, Philip
;
Mindak, William
- In:
Journal of marketing
42
(
1978
)
4
,
pp. 13-20
Persistent link: https://www.econbiz.de/10002239544
Saved in:
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