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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1977 - Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672
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Marketing für Nonprofit-Organisationen
Kotler, Philip - 1978
Persistent link: https://www.econbiz.de/10000089706
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1982 - 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Marketing decision making : a model building approach
Kotler, Philip - 1971
Persistent link: https://www.econbiz.de/10000576686
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Toward a broader concept of marketing's role in social order
Levy, Sidney J.; Kotler, Philip - In: Journal of the Academy of Marketing Science 7 (1979) 3, pp. 233-238
Persistent link: https://www.econbiz.de/10002376546
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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Atmospherics as a merketing tool
Kotler, Philip - In: Journal of retailing 49 (1973/74) 4, pp. 48-64
Persistent link: https://www.econbiz.de/10002238419