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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1977 - Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
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Arbeitsbuch zu Marketing-Management
Kotler, Philip - 1975 - 2. Aufl
Persistent link: https://www.econbiz.de/10000077532
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1982 - 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1974 - Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
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Marketing decision making : a model building approach
Kotler, Philip - 1971
Persistent link: https://www.econbiz.de/10000576686
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The new competition
Kotler, Philip; Fahey, Liam; Jatusripitak, Somkid - 1986
Persistent link: https://www.econbiz.de/10001385570
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Experimental methods and simulation models in marketing management
Kotler, Philip; Green, Paul E.; FitzRoy, Peter T. - In: Applications of the sciences in marketing management, (pp. 269-453). 1968
Persistent link: https://www.econbiz.de/10002239060
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From sales obsession to marketing effectiveness
Kotler, Philip - In: Harvard business review : HBR 55 (1977) 6, pp. 67-75
Persistent link: https://www.econbiz.de/10002239266
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Marketing and public relations
Kotler, Philip; Mindak, William - In: Journal of marketing 42 (1978) 4, pp. 13-20
Persistent link: https://www.econbiz.de/10002239544
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Marketing during periods of shortage
Kotler, Philip - In: Journal of marketing 38 (1974) 3, pp. 20-29
Persistent link: https://www.econbiz.de/10002239725