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~person:"Kotler, Philip"
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Kotler, Philip
Bruhn, Manfred
338
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232
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178
Wiedmann, Klaus-Peter
169
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84
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81
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79
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79
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78
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76
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76
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
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1
Chaotics :
Management
und
Marketing
für turbulente Zeiten
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
Saved in:
2
Chaotics : the business of managing and
marketing
in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003803407
Saved in:
3
Lateral
marketing
: new techniques for finding breakthrough ideas
Kotler, Philip
;
Trías de Bes, Fernando
-
2003
Persistent link: https://www.econbiz.de/10001783648
Saved in:
4
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004259011
Saved in:
5
A framework for
marketing
management
Kotler, Philip
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004713992
Saved in:
6
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
7
Marketing
management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
8
Marketing-Management
: Strategien für wertschaffendes Handeln
Kotler, Philip
;
Keller, Kevin Lane
;
Bliemel, Friedhelm
-
2007
-
12., aktualisierte Aufl.
"
Marketing
" von Heribert Meffert (in dieser Nr.) und Robert Nieschlags Kompendium (ID 16/95; im VLB 18. Auflage 1997), beide …
Persistent link: https://www.econbiz.de/10014004836
Saved in:
9
Ten deadly
marketing
sins : signs and solutions
Kotler, Philip
-
2004
Persistent link: https://www.econbiz.de/10004284478
Saved in:
10
Marketing
management
in China
Kotler, Philip
;
Keller, Kevin Lane
;
Lu, Taihong
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004926089
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