A framework for marketing management
Philip Kotler
| Year of publication: |
2003 ; 2. ed., internat. ed.
|
|---|---|
| Authors: | Kotler, Philip |
| Publisher: |
Upper Saddle River, N.J. [u.a.] : Prentice Hall |
| Subject: | Marketing | Management | Marketingmanagement |
| Extent: | XX, 361 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2001 |
| ISBN: | 0-13-120427-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004713992