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~person:"Kotler, Philip"
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PERSPECTIVES FOR FURTHER DEVEL...
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Marketing
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Kotler, Philip
Meffert, Heribert
215
Bruhn, Manfred
174
Pepels, Werner
120
Irwin, Scott H.
94
Nijkamp, Peter
75
Song, Haiyan
73
Fritz, Wolfgang
72
Brida, Juan Gabriel
68
Kaiser, Harry M.
68
Tisdell, Clement A.
64
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63
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62
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62
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61
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57
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56
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56
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53
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53
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52
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Reinecke, Sven
49
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47
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47
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47
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46
Asongu, Simplice
45
Han, Heesup
45
Huber, Frank
45
Baker, Michael John
44
Chang, Chia-Lin
44
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43
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43
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43
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
139
USB Cologne (EcoSocSci)
83
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1
Marketing
for hospitality and
tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
-
2014
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009728236
Saved in:
2
Marketing
for hospitality and
tourism
Kotler, Philip
;
Bowen, John T.
;
Baloglu, Seyhmus
-
2022
-
Eighth editon, global edition
Persistent link: https://www.econbiz.de/10012798771
Saved in:
3
Marketing
for hospitality and
tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
; …
-
2017
-
Seventh edition, global edition
Persistent link: https://www.econbiz.de/10011596262
Saved in:
4
Marketing
for hospitality and
tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
-
2006
-
4. ed., Pearson Internat. ed.
Persistent link: https://www.econbiz.de/10004893819
Saved in:
5
Marketing
places : attracting investment, industry, and
tourism
to cities, states, and nations
Kotler, Philip
;
Haider, Donald H.
;
Rein, Irving J.
-
1993
-
1. print.
Persistent link: https://www.econbiz.de/10004164739
Saved in:
6
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
7
Marketing
für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
8
Marketing
-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1992
-
7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl.
Philip Kotler/Friedhelm Bliemel:
Marketing
-Management. Analyse, Planung, Umsetzung und Steuerung. Siebte, für den …
Persistent link: https://www.econbiz.de/10000093129
Saved in:
9
Readings in
marketing
management
Kotler, Philip
(
contributor
);
Cox, Keith K.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000048638
Saved in:
10
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
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