"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is...

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate...

Cover -- Half Title -- Dedication -- Title Page -- Copyright Page -- Reviews for A Stakeholder Approach to Corporate Social Responsibility -- Table of Contents -- List of Figures -- List of Tables -- About the Editors -- About the Contributors -- Foreword and Acknowledgment -- Part I...