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Marketing professional services
Kotler, Philip; Bloom, Paul N. - 1984
Persistent link: https://www.econbiz.de/10004584989
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Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits
Kotler, Philip; Hayes, Thomas J.; Bloom, Paul N. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004765253
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Marketing decision making : a model building approach
Kotler, Philip - 1971
Persistent link: https://www.econbiz.de/10000576686
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip; Opresnik, Marc Oliver - 2020 - Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348
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Influence of country and company characteristics on international business decisions : a review, conceptual model, and propositions
Kotler, Philip; Manrai, Lalita A.; Lascu, Dana-Nicoleta; … - In: International business review : the official journal of … 28 (2019) 3, pp. 482-498
Persistent link: https://www.econbiz.de/10012017609
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Marketing models
Lilien, Gary L.; Kotler, Philip; Moorthy, K. S. - 1992
Persistent link: https://www.econbiz.de/10000841025
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498