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Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis

Eggers, Fabian; Eggers, Felix; Kraus, Sascha - In: International entrepreneurship and management journal 12 (2016) 2, pp. 427-444

Persistent link: https://www.econbiz.de/10011591369

Entrepreneurial Marketing: geringer Mitteleinsatz mit hoher Wirkung

Rößl, Dietmar; Kraus, Sascha; Fink, Matthias; Harms, … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 1, pp. 18-22

Persistent link: https://www.econbiz.de/10003803914

Entrepreneurial branding : growth and its implications for brand management

Vallaster, Christine; Kraus, Sascha - In: International journal of entrepreneurship and small business 14 (2011) 3, pp. 369-390

Persistent link: https://www.econbiz.de/10009375723

The impact of brand authenticity on brand trust and SME growth : a CEO perspective

Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; … - In: Journal of world business : JWB 48 (2013) 3, pp. 340-348

Persistent link: https://www.econbiz.de/10009771741

Exploring the impact of employer brand attributes on financial performance : an intellectual capital perspective

Dženopoljac, Vladimir; Ognjanović, Jasmina; … - In: Journal of intellectual capital 24 (2023) 7, pp. 31-54

Persistent link: https://www.econbiz.de/10014506820

Marketing and family firms : theoretical roots, research trajectories, and themes

Beliaeva, Tatiana; Ferasso, Marcos; Kraus, Sascha; … - In: Journal of business research : JBR 144 (2022), pp. 66-79

Persistent link: https://www.econbiz.de/10013184956

Strategic management and entrepreneurship: friends or foes?

Kraus, Sascha; Kauranen, Ilkka - In: The international journal of business science & applied … 4 (2009) 1, pp. 37-50

The objective of this article is to create a better understanding of the intersection of the academic fields of entrepreneurship and strategic management, based on an aggregation of the extant literature in these two fields. The article structures and synthesizes the existing scholarly works in...

Persistent link: https://www.econbiz.de/10011894178

Strategic corporate entrepreneurship : a configuration approach-based case study

Kraus, Sascha; Rigtering, Coen - In: International journal of entrepreneurial venturing 9 (2017) 2, pp. 101-121

Persistent link: https://www.econbiz.de/10011846109

To network or not to network : is that really the question? : the impact of networking intensity and strategic orientations on innovation success

Eggers, Fabian; Niemand, Thomas; Filser, Matthias; … - In: Technological forecasting & social change : an … 155 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012236617

Entrepreneurial orientation, strategic planning and firm performance : the impact of national cultures

Rigtering, J. P. Coen; Eggers, Fabian; Kraus, Sascha; … - In: European journal of international management : EJIM 11 (2017) 3, pp. 301-324

Persistent link: https://www.econbiz.de/10011845040