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Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis
Eggers, Fabian; Eggers, Felix; Kraus, Sascha - In: International entrepreneurship and management journal 12 (2016) 2, pp. 427-444
Persistent link: https://www.econbiz.de/10011591369
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Exploring the impact of employer brand attributes on financial performance : an intellectual capital perspective
Dženopoljac, Vladimir; Ognjanović, Jasmina; … - In: Journal of intellectual capital 24 (2023) 7, pp. 31-54
Persistent link: https://www.econbiz.de/10014506820
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Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana; Ferasso, Marcos; Kraus, Sascha; … - In: Journal of business research : JBR 144 (2022), pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
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The effect of stress on customer perception of the frontline employee : an experimental study
Papen, Marie-Christin; Niemand, Thomas; Siems, Florian; … - In: Review of managerial science 13 (2019) 4, pp. 725-747
Persistent link: https://www.econbiz.de/10012099475
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Innovation through coopetition : an analysis of small- and medium-sized trust companies operating in the Liechtenstein financial centre
Kraus, Sascha; Schmid, Jasmin; Gast, Johanna - In: The international journal of business science & applied … 12 (2017) 1, pp. 44-60
risks of coopetition as well as its potential impact on innovation in many different contexts, including large companies and … companies apply coopetition in the Liechtenstein trust industry and how can this strategy facilitate innovation?" As such, the …
Persistent link: https://www.econbiz.de/10011897082
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Servitization through open service innovation in family firms : exploring the ability-willingness paradox
Rondi, Emanuela; De Massis, Alfredo; Kraus, Sascha - In: Journal of business research : JBR 135 (2021), pp. 436-444
Persistent link: https://www.econbiz.de/10012647887
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Combining strategies for high service productivity with successful service innovation
Hofmeister, Johannes; Schneider, Malte H. G.; Kanbach, … - In: The service industries journal 42 (2022) 11/12, pp. 948-971
Persistent link: https://www.econbiz.de/10013362159
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The role of entrepreneurial orientation in service firms : empirical evidence from Austria
Kraus, Sascha - In: The service industries journal 33 (2013) 5, pp. 427-444
Persistent link: https://www.econbiz.de/10009757840
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A comparative analysis of the entrepreneurial orientation/growth relationship in service firms and manufacturing firms
Coen Rigtering, J. P.; Kraus, Sascha; Eggers, Fabian; … - In: The service industries journal 34 (2014) 4, pp. 275-294
Persistent link: https://www.econbiz.de/10010344127
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Entrepreneurial Marketing: geringer Mitteleinsatz mit hoher Wirkung
Rößl, Dietmar; Kraus, Sascha; Fink, Matthias; Harms, … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 1, pp. 18-22
Persistent link: https://www.econbiz.de/10003803914