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Krieger, Abba M.
Wind, Yoram
137
Green, Paul E.
20
Mahajan, Vijay
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11
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10
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Marketing research : a magazine of management and applications
2
Interfaces : the INFORMS journal on the practice of operations research
1
Operations research, Management science : OR MS ; the international literature digest
1
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1
E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
Saved in:
2
ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S56
Persistent link: https://www.econbiz.de/10006274163
Saved in:
3
Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.
Krieger, Abba M.
;
Green, Paul E.
;
Wind, Yoram
- In:
Marketing research : a magazine of management and …
15
(
2003
)
4
,
pp. 8-13
Persistent link: https://www.econbiz.de/10007103250
Saved in:
4
Marketing Research in the Courtroom - A case study shows how analytical methods can be applied to the law.
Wind, Yoram
;
Krieger, Abba M.
;
Green, Paul E.
- In:
Marketing research : a magazine of management and …
14
(
2002
)
1
,
pp. 28-33
Persistent link: https://www.econbiz.de/10007110101
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