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Conjoint analysis: advanced methods
Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017
Persistent link: https://www.econbiz.de/10011634286
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A consumer-based approach to designing product line extensions
Green, Paul E. - In: The journal of product innovation management : an … 4 (1987) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10001046014
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Individualized hybrid models for conjoint analysis
Green, Paul E. - In: Management science : journal of the Institute for … 42 (1996) 6, pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
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A hybrid conjoint model for price-demand estimation
Green, Paul E. - In: European journal of operational research : EJOR 1 (1990), pp. 28-38
Persistent link: https://www.econbiz.de/10001082862
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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Thirty years of conjoint analysis : reflections and prospects
Green, Paul E.; Krieger, Abba M.; Wind, Yoram (Jerry) - 2009
Persistent link: https://www.econbiz.de/10003794516
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Segmenting markets with conjoint analysis
Green, Paul E.; Krieger, Abba M. - 2007
Persistent link: https://www.econbiz.de/10003541527