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Experiments on strategic choices and markets
Amaldoss, Wilfred; Ho, Teck-Hua; Krishna, Aradhna; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
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Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee; Mattila, Anna S. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
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Behavioral pricing
Krishna, Aradhna - In: Handbook of pricing research in marketing, (pp. 76-90). 2009
Persistent link: https://www.econbiz.de/10003819667
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The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna; Elder, Ryan S. - In: Sensory marketing : research on the sensuality of products, (pp. 281-301). 2010
Persistent link: https://www.econbiz.de/10003933303
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Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.; Krishna, Aradhna; Wansink, Brian - In: Sensory marketing : research on the sensuality of products, (pp. 343-357). 2010
Persistent link: https://www.econbiz.de/10003933308
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Consumer goals and the service encounter : evaluating goal importance and the moderating effect of goal progress on satisfaction formation
Noone, Breffni M.; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 34 (2010) 2, pp. 247-268
Persistent link: https://www.econbiz.de/10003978775
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Organizational learning from customer feedback received by service employees : a social capital perspective
Wirtz, Jochen; Tambyah, Siok Kuan; Mattila, Anna S. - In: Journal of service management 21 (2010) 3, pp. 363-387
Persistent link: https://www.econbiz.de/10003993797
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Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna; Elder, Ryan S.; Caldara, Cindy - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
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Product scent and memory
Krishna, Aradhna; Lwin, May O.; Morrin, Maureen - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
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The impact of mood states and surprise cues on satisfaction
Kim, Kyungmin; Mattila, Anna S. - In: International journal of hospitality management 29 (2010) 3, pp. 432-436
Persistent link: https://www.econbiz.de/10003983146