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~person:"Krishna, Aradhna"
~person:"Mattila, Anna S."
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~subject:"Product labelling"
~subject:"Wahrnehmung"
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THE SElKATSUSHA AND THE FIGHT...
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Consumer behaviour
Marketingmanagement
Product labelling
Wahrnehmung
Konsumentenverhalten
148
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
24
Dienstleistungsqualität
24
Kundenzufriedenheit
24
Service quality
24
Beschwerdemanagement
17
Complaint management
17
Corporate Social Responsibility
17
Corporate social responsibility
17
Gastronomie
16
Perception
16
Restaurant industry
16
Emotion
15
Experiment
13
Preismanagement
13
Pricing strategy
13
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11
Hotellerie
11
Advertising effects
10
Werbewirkung
10
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8
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7
Cognition
7
Internet marketing
7
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Markenführung
7
Marketing management
7
Online-Marketing
7
Psychology of advertising
7
Viral marketing
7
Virales Marketing
7
Werbepsychologie
7
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127
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123
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123
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4
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4
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Collection of articles written by one author
1
Graue Literatur
1
Non-commercial literature
1
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1
Working Paper
1
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Language
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English
147
German
1
Author
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Krishna, Aradhna
Mattila, Anna S.
Han, Heesup
117
Belk, Russell W.
111
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
65
Foxall, Gordon R.
64
Wansink, Brian
63
Stavins, Joanna
62
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Rock, Bram de
51
Thøgersen, John
51
Walsh, Gianfranco
51
Rajagopal
50
Cherchye, Laurens
49
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International journal of hospitality management
25
Journal of business research : JBR
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of services marketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Cornell hospitality quarterly : CQ
5
Journal of hospitality marketing & management
5
International journal of contemporary hospitality management
4
Journal of marketing research : JMR
4
Journal of service management
4
The Cornell hospitality quarterly
4
Journal of retailing
3
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Sensory marketing : research on the sensuality of products
2
Services marketing quarterly
2
European journal of marketing
1
Faculty & research / Insead : working paper series
1
Handbook of pricing research in marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of revenue management : IJRM
1
Journal of business anthropology
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of financial services marketing : JFSM
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Legends in consumer behavior
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
148
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1
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
Saved in:
2
Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
Saved in:
3
Behavioral pricing
Krishna, Aradhna
- In:
Handbook of pricing research in marketing
,
(pp. 76-90)
.
2009
Persistent link: https://www.econbiz.de/10003819667
Saved in:
4
The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 281-301)
.
2010
Persistent link: https://www.econbiz.de/10003933303
Saved in:
5
Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.
;
Krishna, Aradhna
;
Wansink, Brian
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 343-357)
.
2010
Persistent link: https://www.econbiz.de/10003933308
Saved in:
6
Consumer goals and the service encounter : evaluating goal importance and the moderating effect of goal progress on satisfaction formation
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
34
(
2010
)
2
,
pp. 247-268
Persistent link: https://www.econbiz.de/10003978775
Saved in:
7
Organizational learning from customer feedback received by service employees : a social capital perspective
Wirtz, Jochen
;
Tambyah, Siok Kuan
;
Mattila, Anna S.
- In:
Journal of service management
21
(
2010
)
3
,
pp. 363-387
Persistent link: https://www.econbiz.de/10003993797
Saved in:
8
Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna
;
Elder, Ryan S.
;
Caldara, Cindy
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
Saved in:
9
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
10
The impact of mood states and surprise cues on satisfaction
Kim, Kyungmin
;
Mattila, Anna S.
- In:
International journal of hospitality management
29
(
2010
)
3
,
pp. 432-436
Persistent link: https://www.econbiz.de/10003983146
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