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~person:"Krishna, Aradhna"
~subject:"Consumer behaviour"
~subject:"Ernährungsverhalten"
~subject:"Marketingmanagement"
~subject:"Product labelling"
~type:"article"
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THE SElKATSUSHA AND THE FIGHT...
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Consumer behaviour
Ernährungsverhalten
Marketingmanagement
Product labelling
Konsumentenverhalten
29
Perception
8
Wahrnehmung
8
Cognition
4
Food
4
Kognition
4
Lebensmittel
4
Advertising effects
3
Experiment
3
Psychology of advertising
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Sensory marketing
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4
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28
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Krishna, Aradhna
Han, Heesup
115
Mattila, Anna S.
98
Gierl, Heribert
77
Phau, Ian
76
Lusk, Jayson L.
75
Belk, Russell W.
71
Khare, Arpita
69
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
64
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
61
Septianto, Felix
60
Herrmann, Andreas
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Paul, Justin
53
Laroche, Michel
51
Hollebeek, Linda D.
50
Pelsmacker, Patrick de
50
Ko, Eunju
49
Walsh, Gianfranco
48
Kim, Jungkeun
45
Sharma, Piyush
45
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Foxall, Gordon R.
40
Thaichon, Park
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Kim, Seongseop
38
Grunert, Klaus G.
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Wong, IpKin Anthony
37
Eisend, Martin
36
Moschis, George P.
36
Park, Jungkun
36
Wu, Luorong
36
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing research : JMR
4
Journal of retailing
2
Sensory marketing : research on the sensuality of products
2
Handbook of pricing research in marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business anthropology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Marketing letters : a journal of research in marketing
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
29
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1
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
Saved in:
2
Behavioral pricing
Krishna, Aradhna
- In:
Handbook of pricing research in marketing
,
(pp. 76-90)
.
2009
Persistent link: https://www.econbiz.de/10003819667
Saved in:
3
The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 281-301)
.
2010
Persistent link: https://www.econbiz.de/10003933303
Saved in:
4
Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.
;
Krishna, Aradhna
;
Wansink, Brian
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 343-357)
.
2010
Persistent link: https://www.econbiz.de/10003933308
Saved in:
5
Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna
;
Elder, Ryan S.
;
Caldara, Cindy
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
Saved in:
6
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
7
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
Saved in:
8
Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Aydinoğlu, Nİlüfer Z.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 1095-1112
Persistent link: https://www.econbiz.de/10009006645
Saved in:
9
Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
Saved in:
10
Spatial perception research : an integrative review of length, area, volume, and number perception
Krishna, Aradhna
- In:
Visual marketing : from attention to action ; …
,
(pp. 167-192)
.
2008
Persistent link: https://www.econbiz.de/10009260340
Saved in:
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