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Special Issue on Pricing and Public Policy - Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands' Prices and Semantic Cues
Biswas, Abhijit; Pullig, Chris; Krishnan, Balaji C.; … - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 52-65
Persistent link: https://www.econbiz.de/10007056055
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Semantic cues in reference price advertisements: The moderating role of cue concreteness
Krishnan, Balaji C.; Biswas, Abhijit; Netemeyer, Richard G. - In: Journal of retailing 82 (2006) 2, pp. 95-104
Persistent link: https://www.econbiz.de/10007259594
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Ambiguity and Exaggeration in Price Promotion: Perceptions of the Elder and Nonelder Consumer
Licata, Jane W.; Biswas, Abhijit; Krishnan, Balaji C. - In: Journal of consumer affairs : official publication of … 32 (1998) 1, pp. 56-81
Persistent link: https://www.econbiz.de/10007356322